At eight years old, I was used to listening to old cassette tapes, so when I heard my friend Ramón’s impressive stereo, I was blown away. I soon became a fan, and by the age of 14, I was already purposely making speakers using old car transducers and wooden boxes.
I studied electronics in Valladolid and completed my sound studies between Madrid and London. Before I even finished my studies, I was already working for the biggest audio postproduction studio for Spanish cinema, and was responsible for prestigious accounts such as Disney, Fox and National Geographic.
I soon realised that it wasn’t for me – I missed the equipment, wiring, speakers, buttons... so I went on to become part of one of Spain’s biggest audiovisual companies. I spent six years there working as a project manager before deciding to break with tradition and turn the market on its head.
what is established and
give him a turn
to the market”
Exclusive products and services can’t be sold to many customers; large volumes of work equal a lack of dedication and exclusivity. But if an impressive showroom comes with a huge financial investment, then you have to take on lots of customers; it’s inevitable, except the huge amount of time spent on customers limits the time for your training – you’ll never be on top of things. Fewer customers, less financial burden, more exclusivity, better service.
We also realised that in order bear the huge financial pressure of the stock, we had to sell enormous and complex pieces of equipment that are difficult to use, in addition to the fact that their complexity takes away from their reliability: Do it simple. It’s simply better.
Sergio S. Monge
"Do it simple.
It’s simply better"